Social Media Marketer
Contract · Fully remote (anywhere in the world) · Flexible - fixed, performance-based, or hybrid
Matcha is a zero noise alternative to job boards. Just plain text preferences (a prompt) and the best fit roles in your inbox as soon as they're posted. People love the simplicity, and the fact that it surfaces great under the radar roles they missed before.
We're looking for a scrappy, fast-moving social media marketer to grow Matcha on Instagram, TikTok, and YouTube Shorts. Someone with a proven track record of creating virality for a software product, who understands hooks and the psychology of what makes content spread, and who'd rather post ten imperfect videos today than one perfect video next week.
What You'll Do
Own social strategy end-to-end - full autonomy on channels, formats, and tactics; the only thing that matters is impressions and conversions
Create and post several videos a day across Instagram, TikTok, and YouTube Shorts
Ride trends, memes, and humor alongside more polished content - whatever gets attention
Write and test hooks, scripts, and formats to find what spreads
Mix lifestyle content with data-driven, informative content (e.g. which companies are hiring, for what roles, in which regions) that people share because it's genuinely useful
Prioritize volume and speed over polish - this is a numbers game, so post often and double down on what works
Manage influencer, creator, and UGC campaigns as the channel grows
You
Proven track record of creating virality for a software product on Instagram, TikTok, or YouTube Shorts - show us the numbers
Scrappy and fast: comfortable shipping volume over perfection
Strong sense for hooks and the psychology of what makes content get watched and shared
Can create and post content daily, start to finish, with minimal hand-holding
Bonus Skills
Track record automating video creation (combining hooks, templates, and content at scale)
Experience managing influencer or UGC campaigns
Contract to start, part-time or full-time - flexible for the right person, and can grow from there. Fixed, performance-based, or hybrid compensation all on the table; performance-based can be very generous, with huge revenue-share upside potential.