About Great Question:

Great Question is the all-in-one AI customer research platform for understanding your customers. Our platform enables teams to recruit participants, run research, and share insights – all in one place. Backed by world-class investors and trusted by industry-leading teams like Gusto, Experian, Canva, and Brex, we’re building the future of customer research.

We believe AI is a multiplier for creativity, speed, and scale. Everyone on the team is encouraged to lean into AI, not just to be more efficient, but to push boundaries and unlock new possibilities. Whether you’re writing, designing, coding, or analyzing, we expect you to explore how AI can elevate your craft.

Our culture is built on high trust, high agency, and high emotional intelligence. If you’re looking for a place where your voice matters, where work is fun, and where you're empowered to do your best - join us in redefining user research 🚀

Product Engineer (Full-Stack) — Canada, Remote

I’m PJ, CTO at Great Question. My co-founder Ned and I built this company on a simple idea: talking to your customers should be easy. This has only become more relevant as it’s become faster to build, but validating your ideas is still slow and painful.

Research, design, and product teams at ServiceNow, Brex and Canva run their customer research on us, and we raised a $13M Series A led by Inovia late last year after going through YC in 2021.

This year we’ve been doubling down on the agentic future of research. We’re super excited about what we’ve built and now we need help to continue rebuilding core parts of our product, agent-first. I’m hiring our first Product Engineers in Canada to do it with us.

The role

Product Engineer here means you take a problem and run with it end to end - from the customer conversation to production to validating whether it actually worked. PM support is light and as-required: a PM helps size the problem, shape the appetite, and call priority, but nobody hands you a spec. From there you're trusted to find the right solution, because you're close to the customer and you have great product sense. That only works with people who are self-directed and genuinely value autonomy and accountability.

You'll build across the product stack - from Rails APIs and React/TypeScript frontends to video streaming, realtime voice agents, agentic search, product analytics, and everything in between - working directly with the founders, our designer, and the rest of engineering.

What we're looking for

How you work. AI is embedded across your entire workflow - not just used for coding. You might spend a morning digging through interview transcripts and product analytics to understand a problem, build a few throwaway prototypes to see which approach holds up, and then build a technical plan before handing it to a couple of agents to build and QA.

We’re expecting great judgment around all of that: breaking work into sensible pieces, evaluating the output carefully, and most importantly, owning whatever ships, regardless of who typed it.

What you build. You build highly usable, customer-centric products that people love. You take the extra time to really dig into the data to make sure you understand the problem; and validate that what you’ve built actually solves it. You’ll go the extra mile to deliver something with UI + UX polish, while also thinking in systems to make sure that you’re using the right primitives so you’re delivering less bespoke solutions.

Who you are. We're a small team of exceptional engineers, and we only hire people who raise the bar.

Strong across the full stack. An expert in both exposing APIs and the frontend it sits upon. We’re a Rails and TypeScript team, but it’s not a hard requirement.
Built and run production systems. Shipping features live and then maintaining them long enough to see what works (and what doesn’t!)
Live in an agentic coding harness daily (Claude Code, Codex, Cursor - we don't care which) and have real opinions about your setup.
Ideally shipped LLM-powered features, or least know what it takes to run them in production.
Have shipped things where you decided what to build, and can defend your UX opinions.
Write clearly. We're remote and async-heavy; people who write clearly think (and prompt) clearly.
Are senior (roughly 5+ years with real ownership). Our level grading is tougher than most.

How we build

We've rebuilt how we work around AI agents, to ensure our engineers are unblocked to work at AI native speeds:

Main goes to production and approvals aren’t always required. Fast, automated CI is the gate, and we trust people to make the right judgements. Good work goes live as soon as it’s finished.
We invest in making the codebase easy to work in: written runbooks and conventions that help agents and new people find their way around quickly.
Running a few agents in parallel is easy, and expected. Sandboxes and preview environments are trivial to spawn.
You'll always have the latest tools and models, and we're generous with tokens.
Light on ceremony, high on accountability and communication.

This might not be for everyone, but if it excites you, please apply. We’re especially keen to meet people who are willing to challenge some of these ideas with their own hard-won lessons from the arena.

Your first 90 days

We expect you to hit the ground running, and fast.

Week 1: use the harness to learn the codebase and merge your first PR, ideally on day one. You’re deep in the customer data, in their Slack channels, and solving problems.
First 30 days: ship into a live area. That might be AI Moderator quality, or working directly on our global chat experience. You understand the product, the competitors, the problems we’re solving, and have a view on how we can win.
By 60 days: You own a surface - how the research agent communicates findings, growing our MCP surface, or rebuilding a core page on the new design system.
By 90 days: you're deep on a product area: talking to its customers, deciding what's next, accountable for whether it worked. You’re pushing the strategy with the founders & Head of Product in new directions with confidence.

Who shouldn't apply

Ambiguity and shifting priorities wear you down. Problems arrive here half-shaped, and the roadmap has changed under our feet more than once this year. Some people find that energizing; if you don't, you'll hate it.
You wait to be unblocked. We’re a small team, remote, and with light processes… resourcefulness is critical to the job. We need people who unblock themselves.
You’re not all-in on AI. Dabbling won't cut it here. Agents are how we work, not a thing we're trying out.
You'd rather not talk to customers. Product engineers here get on calls, read transcripts, and sit in the support queue sometimes. That closeness is the whole point of the role.
You only want the shiny work. Plenty of weeks are polish, reliability, and making something 5% less annoying.

You want a PM to frame the problem and hand you a spec. “Just tell me what to build and I’ll build it” will not fly here.

Benefits

Full-time employment with proper benefits, generous salary in CAD.
Remote, anywhere in Canada. We generally work PST hours, but are flexible.
4 weeks PTO
Annual team offsite (this year is San Diego!)
Brand new Macbook pro
Enough tokens that you'll never be left wanting
Freedom to use the latest technologies and vendors

A note on compensation: Our offers sit in a defined band for the level, and set by our internal leveling rubric (scope of ownership, technical depth, previous relevant experience), not by negotiation. Most offers land near the midpoint.

Our interview process

Intro call w/ Cofounder/CTO (30 min). Your story, what you've shipped. Our story, the impact you can have here.
Quality session (~ 60 min). Do you know what quality looks like - both in terms of product and code.
Building session (~90 min). Build something real in our domain with your own AI tooling, the way you actually work; we walk through the code together as you go. We reimburse AI credits.
Team + values (~60 min) . Meet the people you'll work with and ensure we all see the world the same way.
Founder conversation (~30 min). Meet the CEO.
References, then offer.

No leetcode. AI tools aren't just allowed - they're expected just as they are in the job.

How to apply

Send a link to something you've built that real people are using - and a few sentences on why you’re interested in this role.

Why You’ll Love Working Here:

A culture of customer obsession and curiosity
Opportunity to shape and scale a critical business function
Remote-first culture with high trust and high autonomy
Annual team retreats and virtual events
Opportunity to work on cutting-edge AI integrations that matter
Competitive compensation & equity
Generous PTO, health benefits, and learning stipend

Equal Opportunity Statement

Great Question is committed to providing a workplace free from discrimination or harassment. We expect every member of the Great Question community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.

Product Engineer (AI / Full-Stack)

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