Helply is the AI-native support platform built by the team behind Groove, the bootstrapped helpdesk Alex Turnbull started in 2014 and grew to roughly $5 million in annual revenue at 50% EBITDA over a decade without outside investors. In May 2026 the company unified under a single Helply brand: Groove Classic keeps serving its 2,000-plus legacy customers as a standalone product with its own dedicated team, while Helply is a new AI-first platform built specifically for B2B software companies doing $1 million to $50 million in annual revenue.
The product pairs a unified inbox for email, chat, Slack and WhatsApp with an AI agent that resolves tickets autonomously or drafts replies for review, plus a data layer pulling in context from Stripe, HubSpot, Attio, Gong and PostHog. It also surfaces revenue signals from support conversations, churn risk, upsell opportunities, competitor mentions and feature requests, and routes them to the right team. Pricing is outcome-based: the platform itself is free with unlimited seats, and customers pay a flat $1 per resolved ticket, with a guarantee of 65% AI resolution within 90 days or the customer pays nothing. More than 250 B2B software companies, including Rumble, Proposify, Covidence, LingQ, Unsplash, Kapwing and Sender.net, have onboarded onto Helply since launch.