Influencer Content Associate - BeReal, Japan
BeReal
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At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.
RoleJapan is one of BeReal's most strategic markets, with a highly distinctive creator ecosystem and social media culture. This role is the local engine that connects Japanese creators with BeReal's global performance creative operations.
As an Influencer Content Associate at Voodoo, based remotely in Japan, you will play a key role in building and managing a network of Japanese influencers, creators, and actors to produce high-quality video ads for BeReal at scale. Your responsibilities will include:
Identifying high-potential creators across Japan's social media platforms (TikTok, Instagram, X/Twitter, YouTube Shorts, LINE)
Engaging and contracting creators, ensuring alignment with BeReal's brand, brief, and performance objectives
Working with local directors and actors when video production requires on-the-ground oversight to ensure quality and vision are met
Handling video editing of created content to refine produced videos
Tracking and analyzing content performance, while building a CRM database of Japan-based creators for future collaborations
Reporting on production outputs and performance metrics to the global team (in English), providing insights and recommendations grounded in local market context
Collaborating closely with the global Product, User Acquisition, and Creative teams to align Japan creator content with product-specific needs and objectives
Adapting global creative concepts to the Japanese market and flagging when local formats, codes, or platform behaviours require a different approach
Staying up-to-date with Japan-specific social media trends and competitor strategies to continuously discover and implement top-performing concepts
Becoming an expert in Japanese UGC and creator culture, ensuring BeReal's content stays native, relevant, and high-performing in the market
2–4 years of experience working with influencers or creators in Japan, with a strong understanding of the local creator ecosystem
Experience in the mobile apps or social media industry is preferred
Data-driven and structured — comfortable reading performance metrics and translating them into creator briefs and production decisions
Creative and passionate about social media, with a genuine feel for what works with Japanese audiences
Entrepreneurial mindset, adaptable to fast-paced environments with a proactive approach to problem-solving
Proven ability to work effectively in distributed international teams, with strong collaboration and async communication skills
Fluency in Japanese is required; professional-level English is required to work daily with the global team